Do you remember those times when Facebook was a “cooler” platform because it was not expensive for you to reach more customers? Those days ended long ago, as the social network lowered the organic (and free) reach of commercial content and, with Facebook Business, led many companies to reinvent their digital marketing strategies buy facebook comments.
So if you are one of those companies that complains because your digital marketing strategy is not giving you the expected results; Your ads have a limited reach and you still get few leads, this article is for you.
We must start by saying that Facebook is a business and as such it must make profits, so forget about posts that are not paid. In order to have results, the best thing is to set guidelines, because regardless of the number of publications you make per month, it is most likely that if you have 300 followers, your content will not reach more than 30%.
With that in mind, here we offer you 5 tips that will help you correctly manage advertising on Facebook Business so that you increase the reach of your content ; that your ads can be approved by the platform; that you take advantage of some of the tools that it offers you, but that we generally ignore, and much more!
Define a target audience
To begin, you must establish a target audience which, in turn, must be based on your buyer persona. You could tell Facebook to show the ad to its entire user base, but it would be a huge waste of money.
For example, if you have US$100 to invest, the ideal would be to delimit a small audience made up of your potential clients. To do this, take into account aspects such as location, age range, gender, place where you work, preferences, among others.
Remember the 20% rule
If your ad image has more than 20% text, Facebook Business will reject it. If it fits the parameters, the platform will give you one of the following ratings: correct, low (little text), medium and high (a lot of text). So, if you want to test your ads and validate the amount of text, you can do it here.
You must be very careful with this rule, because if you do not comply with the requirements and attempt any type of fraud, Facebook Business could block your account.
Furthermore, it is always better to stick to short, high-impact text, otherwise, if you overload the ad, you will hinder your audience’s experience.
Custom lists – Remarketing
What could happen if you gave Facebook Ads your clients’ email list and it was in charge of placing your ad in its news section? That’s personalizing your audience and it can be one of the platform’s best secrets.
Emails are the best way to better focus your digital ads through the custom audience lists you can create in Facebook Ads. If you didn’t know, now you know and you can use this to your advantage.
Use Facebook statistics
Facebook statistics are an internal analysis tool that allows you to regulate and investigate your audience on this social network. In addition, they offer Facebook page managers statistical data on visitors and interactions, which makes it easy to know what content is attractive or not to your followers.
Badge “high level of response to messages”
If you respond immediately to all the users who send you messages on Facebook, you can earn the badge called “high message response level.” You will see the flag below the front photo if you have maintained a 90% response rate and an average response period of 15 minutes in the last seven days.
Keep in mind that Facebook rates your responsiveness based on the inbox and takes little into account the responses given on your profile wall. This means that if you don’t respond to public announcements as often, it won’t have much of an impact on your badge.